Identidad Argentina

Identidad Argentina is a textile design studio creating handcrafted luxury pieces from the finest locally sourced natural fibres: llama, sheep wool, and cotton. Founded in 2013 by Serena Martin, the studio bridges traditional craftsmanship with contemporary aesthetics, working closely with artisan communities across Argentina, from the Andean highlands to the Pampas.

Each piece is the result of a slow and intentional process that honours ancestral techniques while meeting the standards of contemporary design. Its collections includes handwoven rugs, throws, and cushions – where texture, purity, and simplicity take centre stage.

At it's core, Identidad Argentina is committed to preserving and revaluing Argentina's rich textile heritage, transforming ancestral knowledge and craftsmanship into timeless, collectible pieces for interiors around the world.